Pay-per-lead marketplaces sell the same enquiry to four or five cleaning companies, then let you fight over it on price. This page compares that model with exclusive, booked walkthroughs — including the cost per signed contract, not just the cost per lead.
A marketplace runs ads, captures a form fill, and sells that contact to several cleaning companies at once — typically $25-$90 per lead depending on facility type and market. Your phone rings within seconds of a competitor's, and the buyer's first question is almost always price. The lead is real. What you are not buying is exclusivity, qualification, or any relationship with the buyer before the race starts.
Shared leads close at roughly 3-8% for commercial cleaning. At $50 a lead and a 5% close rate, that is around $1,000 in lead spend per signed contract — before your quoting time, and usually at a discounted price because you won on being cheapest. Exclusive booked walkthroughs close at 30-45% because you are the only company in the room. Fewer opportunities, dramatically higher conversion, and no downward price pressure baked into the first conversation.
CleanReach works with one cleaning company per city. Every building we contact, every reply we handle and every walkthrough we book belongs to you alone. There is no version of the month where the same prospect hears from three of our clients. That also changes the conversation. Instead of responding to a form fill, you are the company that approached a facility manager about a specific problem — which is a much stronger position to quote from.
Buying leads is a reasonable stopgap if you need volume this week, have crews sitting idle, and can quote fast enough to be first on the phone. It is a bad long-term base because you never build a pipeline you own — the moment you stop paying, the phone stops. Outbound builds a named list of every facility in your patch that you can work again in six months. That asset compounds; a purchased lead does not.
| Feature | CleanReach | Pay-per-lead marketplaces |
|---|---|---|
| Exclusivity | One cleaning company per city | Same lead sold to 3-5 competitors |
| Typical close rate | 30-45% on booked walkthroughs | 3-8% on shared enquiries |
| Price pressure | No competing bid at first contact | Race to the lowest quote |
| Qualification | Size, frequency, budget and timing checked | Form fill, often unverified |
| What you keep | A named list of every facility in your patch | Nothing once you stop paying |
| Whose brand grows | Yours — outreach is in your name | The marketplace's |
Typically $25-$90 per shared lead depending on facility type and market. At a 3-8% close rate, real cost per signed contract usually lands near $700-$1,500.
Yes. We onboard one cleaning company per city, and every walkthrough booked in that territory belongs to that company only.
Because the buyer speaks to several companies within minutes and has no reason to choose on anything but price. Exclusive appointments remove the competitive set entirely.
You can, and some clients do while they ramp. Just track cost per signed contract, not cost per lead — that is where the two models separate.
Yes. The list of facilities and decision-makers we build for your market is yours to keep working.
Book a call — we'll show you exactly how we'd fill your calendar with qualified walkthroughs.