Lead prices in commercial cleaning vary more than in almost any other trade, and the headline price is usually the least useful number. These are 2026 benchmarks by channel, with the conversion rates that turn a lead price into a real cost per account.
Expect $25-$90 per lead in 2026, higher for medical and industrial enquiries and in dense metros. These are almost always shared with three to five companies, and closing rates land between 3% and 8%. Effective cost per signed account: roughly $700-$1,500, frequently at a price you had to discount to win.
Commercial cleaning clicks run $8-$25. B2B landing pages for the category convert around 3-6%, giving $150-$600 per enquiry before agency or management fees. Quality skews towards one-off jobs — move-outs, post-build, emergency response — which are useful revenue but do not build the recurring base.
The cheapest leads you will ever get and the hardest to scale. A well-maintained Google Business Profile with steady reviews produces genuinely free enquiries; chambers, BNI and property-manager relationships cost mostly time. Budget these as fixed monthly hours rather than cost per lead, and never treat them as a growth plan on their own — volume is unpredictable and rarely tracks your capacity.
Done-for-you outbound is priced as a programme rather than per lead: CleanReach starts at $1,000 per month, exclusive to one cleaning company per city. Because appointments are exclusive and pre-qualified on square footage, frequency, current vendor and timing, they convert at 30-45%. That conversion, not the headline price, is what pulls the cost per signed account below the pay-per-lead route.
| Feature | CleanReach appointments | Bought and paid leads |
|---|---|---|
| Headline price | from $1,000 per month | $25-$90 per lead, $150-$600 per ad enquiry |
| Exclusive | Yes — one company per city | Shared with 3-5 competitors |
| Pre-qualified | Size, frequency, vendor, timing | Form fill only |
| Conversion | 30-45% | 3-8% |
| Best for | Recurring contracts | One-off and emergency work |
Shared marketplace leads run $25-$90. Paid search enquiries land at $150-$600. Exclusive booked walkthroughs are sold as a programme rather than per lead.
Only if you can quote within minutes and are comfortable competing on price. At 3-8% close rates, cheap shared leads often cost more per signed account than exclusive appointments.
Referrals and a well-run Google Business Profile. They are also the least predictable, so they work as a supplement rather than a growth engine.
Convert everything to cost per signed contract, including your own hours at a realistic rate. Lead price alone hides the conversion gap between shared and exclusive.
Yes — UK prices tend to run lower in absolute terms, dense US metros the highest. The conversion gap between shared and exclusive holds across all three.
Book a call — we'll show you exactly how we'd fill your calendar with qualified walkthroughs.